A study by three doctoral candidates at the
University of Oregon School of Journalism and Communication found that print
news readers remember “significantly more” than those who read news stories
online. Print readers also remember “significantly more” topics than online
readers, the report found. Print readers and online readers recall headlines
equally well. The results reflect prior research that shows print subjects
remembered more news stories than online subjects and suggest that the
development of dynamic online story forms in the past decade have had little
effect toward making them more impressionable than print stories.
Santana, A. D., Livingstone, R., & Cho,
Y. (2011). Medium matters: Newsreaders’ recall and engagement with online and
print newspapers. Eugene, OR: University of Oregon School of Journalism and
Communication. http://img.slate.com/media/66/MediumMatters.pdf
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