According to a study on privacy and social media by Pew Research Center, about
two-thirds of internet users use social networking sites (SNS) and all the
major metrics for profile management are up, compared to 2009. A
majority of social network site users restrict access to their profiles and
women are significantly more likely to choose private settings. More than half
of social networking site users say their main profile is set to private so
that only friends can see it. Women who use SNS are more likely than men to set
the highest restrictions. Half of SNS users say they have some difficulty in
managing privacy controls. Those with the most education report the most
trouble. Male profile owners are almost twice as likely as female profile
owners to profess regret for posting content.
Madden, M. (2012). Privacy
management on social media sites: Most users choose restricted privacy settings
while profile “pruning” and unfriending people is on the rise. Washington,
D.C.: Pew Research Center. http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Privacy_management_on_social_media_sites_022412.pdf
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