Monday, June 4, 2018

Twitter’s Impact on Engagement and Grades


This paper describes our semester-long experimental study to determine if using Twitter – the microblogging and social networking platform most amenable to ongoing, public dialogue – for educationally relevant purposes can impact college student engagement and grades. Results showed that the experimental group had a significantly greater increase in engagement than the control group, as well as higher semester grade point averages. Analyses of Twitter communications showed that students and faculty were both highly engaged in the learning process in ways that transcended traditional classroom activities. This study provides experimental evidence that Twitter can be used as an educational tool to help engage students and to mobilize faculty into a more active and participatory role. As there is continuing growth in the use of social media by college students and faculty, it is hoped that this study will motivate further controlled studies of Twitter and other social media to evaluate how emerging technologies can be best used in educational settings and to tease out the variance between the effects of the actual technology and of the ‘Web 2.0 mentality.’

Junco, R., Heibergert, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, 27(2), 119-132. http://dx.doi.org/10.1111/j.1365-2729.2010.00387.x

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