Scholastic, in conjunction with Quinley Research and
Harrison Group, conducted a survey to examine family attitudes and behaviors
regarding reading books for fun in today’s digital age.
Key findings
include:
-
Parents believe the use of
electronic or digital devices negatively affects the time kids spend reading
books (41%), doing physical activity (40%), and engaging with family (33%; PAGE
6).
-
From age 6 through age 17, the time
kids spend reading declines while the time kids spend going online for fun and
using a cell phone to text or talk increases (PAGE 7).
-
When asked about the one device
parents would like their child to stop using for a one or two-week period,
parents most often cite television, video game systems, and cell phones.
-
While only 25% of kids have read a
book on a digital device (including computers), many more (57% of kids age
9-17) are interested in doing so.
-
It is clear that letting kids choose
which books they want to read is key to raising a reader. Nine out of 10
children say they are more likely to finish books they choose themselves.
-
In addition to choice, parents use
other tactics to encourage reading that appear to result in more frequent reading,
including making sure there are interesting books at home (for kids age 9-11
and 15-17), putting limits on the amount of time spent using technology (for
kids age 9-11), and suggesting books they might like.
Scholastic (2010). 2010 Kids & family reading report:
Turning the page in the digital age. New York City, NY: Scholastic. http://mediaroom.scholastic.com/files/KFRR_2010.pdf
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