In this report, the authors provided some of the
following recommendations: (1) Parents, teachers, and administrators--as
individuals and through their organizations--work to make public the threats
that branded programs and materials, as well as unregulated digital
technologies, pose to children when they are allowed into schools and
classrooms; (2) The Federal Trade Commission extend the Children's Online
Privacy Protection Act (COPPA) protections to age 14 and strengthen the
protections offered to adolescents ages 15-18; (3) Industry self-regulation not
be relied upon to protect the interests of students. Instead, policymakers
should adopt enforceable legislation that holds schools, districts, and
companies with access to student data accountable for violations of student
privacy; (4) Legislators carefully review proposed legislative language to
ensure that it does not contain loopholes that provide companies with
opportunities to collect and exploit children's data while also "following
the letter of the law".
Welner, K., Hinchey, P., Mathis, W., & Molnar, A.
(2016). Learning
to be watched: Surveillance culture at school – The eighteenth annual report on
schoolhouse commercializing trends, 2014-2015. Boulder, CO: National
Education Policy Center. https://files.eric.ed.gov/fulltext/ED574730.pdf
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