OCLC was awarded a grant from the Bill and Melinda Gates Foundation to
explore attitudes and perceptions about library funding and to evaluate the
potential of a large-scale marketing and advocacy campaign to increase public
library funding in the U.S.
Among the findings from the report:
- Library funding support is only marginally
related to library visitation.
- Perceptions of librarians are an important
predictor of library funding support..
- Voters who see the library as a
'transformational' force as opposed to an 'informational' source are more
likely to increase taxes in its support.
The report suggests that targeting marketing
messages to the right segments of the voting public is key to driving increased
support for U.S. public libraries.
De Rosa, C., Johnson, J.,
Gauder, B., Limes, R., Smith, S., & Burnett, L. (2008). From awareness to
funding: A study of library support in America. Dublin, OH: https://www.oclc.org/content/dam/oclc/reports/funding/fullreport.pdf
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