Sunday, July 27, 2014

Social media use research

A recent survey of high-school students finds that they text more often than they use other forms of social media, such as Facebook and YouTube. Data from 7,000 graduating high-school seniors show that 87% report texting daily, while 61% say they use Facebook daily. Results show that LinkedIn is getting the fewest visits by teens.

A 2013 survey of 325,279 K-12 students across the U.S., which found that just 30% of middle school students and 39% of high school students said they are maintaining a profile on a social networking site. That’s a decrease of approximately 40% since 2009. The drop in social network use has been accompanied by a rise in social apps like Instagram, Snapchat, and Vine, which are now used by 44% of students in grades 6-12. 
Speak Up. (2013).  From chalkboards to tablets. Project Tomorrow.

The results of a poll of 7,500 teenagers, which found that 30% of teens ranked Instagram their most important social platform, ahead of Twitter at 27% and Facebook at 23%. Those were big changes from the results of a survey conducted a year before, when 33% of teen respondents chose Facebook as their most important social network, compared to 30% for Twitter and just 17% for Instagram.
Jaffrey, P. (2014). Taking stock with teens.

Drawing on data from Facebook’s social advertising platform, a study found that the number of Americans ages 13-17 using Facebook declined 25.3% from 13.1 million in January 2011 to 9.8 million in January 2014, while the number of users ages 18-24 declined 7.5% from 45.4 million to 42 million over the same period.
iStrategyLabs. (2014).  Facebook demographic report.

Another recent survey found that roughly one in three (30%) Facebook users believe they will be using the service less within the next five years. Within this group, 40% say they use Twitter, while Instagram is also growing fast, especially among millennials.
USC Annenberg Center for the Digital Future and Bovitz, Inc. (2014).

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