A new study shows that trust and reliability in news can be broken down into specific factors, such as accuracy, timeliness and clarity. The study also finds that in the digital age, several new factors largely unexamined before—such as the intrusiveness of ads, navigability, load times and having the latest details—also are critical in determining whether consumers consider a publisher competent and worthy of trust.
Media Insight Project. (2016). What makes people trust news? Arlington, VA: American Press Institute.
https://www.americanpressinstitute.org/publications/reports/survey-research/trust-news/
Media Insight Project. (2016). What makes people trust news? Arlington, VA: American Press Institute.
https://www.americanpressinstitute.org/publications/reports/survey-research/trust-news/
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