Wednesday, September 12, 2007

Internet user reading study

Web users read more, say less
Internet users are spending nearly half their online time reading content, a 37% increase in share of time from four years ago, according to the Online Publishers Association. According to the OPA’s Internet Activity Index, conducted by Nielsen//NetRatings, communications accounted for 46% of consumers’ time online in 2003. A dramatic shift has taken place since then, with consumers now spending 47% of their time with content, compared with 34% four years ago.
Online Publishers Association, Aug. 13

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