In Google they trustAn eye-tracking experiment at Cornell University revealed that college students have a substantial trust in Google’s ability to rank results by true relevance to the query. When participants selected a link to follow from Google’s result pages, their decisions were strongly biased towards links higher in position, even if the abstracts themselves were less relevant. While the participants reacted to artificially reduced retrieval quality by greater scrutiny, they failed to achieve the same success rate....
Journal of Computer-Mediated Communication 12, no. 3 (2007)
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