Monday, October 21, 2019

Web search results study

In July 2019, for the first time, the majority of all browsed-based Google searches resulted in zero clicks away from the results page; google's functionality keeps users within the Google ecosystem rather than reffing them outside. 94% of all search engine searches happen on a Google property.
Fishkin, R. (2019, August 13). Less than half of Google searches now result in a click. SparkToro.

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