In July 2019, for the first time, the majority of all browsed-based Google searches resulted in zero clicks away from the results page; google's functionality keeps users within the Google ecosystem rather than reffing them outside. 94% of all search engine searches happen on a Google property.
Fishkin, R. (2019, August 13). Less than half of Google searches now result in a click. SparkToro.
https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/
Fishkin, R. (2019, August 13). Less than half of Google searches now result in a click. SparkToro.
https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/
