19% of internet users have downloaded a podcast
As gadgets with digital audio capability proliferate, podcast downloading continues to increase. Currently, 19% of all internet users say they have downloaded a podcast so they could listen to it or view it later. This most recent percentage is up from 12% of internet users who reported downloading podcasts in our August 2006 survey and 7% in our February-April 2006 survey.
Still, podcasting has yet to become a fixture in the everyday lives of internet users, as very few internet users download podcasts on a typical day. Even of those who say they download podcasts, just 17% do so on a typical day.
Madden, M. (2008). Podcast Downloading. Washington, DC: Pew Internet and American Life Project.