The internet is changing the way Americans engage with information, whether they are choosing a president or making health care decisions. Two major drivers for this change are broadband adoption and personal motivation.
Between 75% and 80% of internet users have looked online for health information. This latest Pew Internet Project survey confirms that information gathering has become a habit for many Americans, particularly those in the 55% of households with broadband connections. Home broadband has now joined educational attainment, household income and age as the strongest predictors of internet activity.
Fox, S. (2008). The engaged e-patient population. Washington, DC: Pew Internet & American Life Project.