Friday, May 23, 2008

Multitaking study

More kids juggling TV, online media
Nearly two in three U.S. children ages 9 to 17 surf the Web and watch TV at the same time, with nearly half multitasking in this way anywhere from three times a week to many times per day, according to a study of youth, parents and school districts. The report also found 73% of such children practice "active multitasking," in which they are driven by content on one platform to check out another platform.
Grunwald Associates. (2008). Kids' Social Networking Study. Bethesda, MD: Author.

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