Teen Video Viewing Report

 Video content is ubiquitous in students' lives, and a recent report highlights its effects on adolescents. The report emphasizes the importance of teaching students to be savvy consumers of digital media, noting that while video can be educational, it can also spread misinformation. 

APA recommendations for healthy teen video viewing. (2024). American Psychological Association . https://www.apa.org/topics/social-media-internet/apa-adolescent-video-consumption-recommendations.pdf

Incorporating Video in Education

In the fifth annual “State of Video in Education” report, Kaltura surveyed educational professionals, staff, and students from around the world on the state of video in education. 

Key findings include:

• Digital literacy is considered an important skill for today’s students. Almost all of respondents view video as an important part of digital literacy, especially given recent concerns about “fake news”.

• More teachers are incorporating video into their classrooms. About a quarter of respondents reported that more than half of their teachers regularly use video.

• Lecture capture is becoming increasingly popular. While most use cases showed steady usage or slight increases, lecture capture usage has increased by roughly a quarter in the last two years. Almost all participants either use it or intend to in the future.

• Educational institutions see a high ROI for video. Almost all participants believe video increases student satisfaction with their learning experience.

• Interactivity is hot. Almost all participants think that interactive videos (in which content changes depending on viewer behavior) is going to be important to education in the future.

Kaltura (2018). Fifth annual - State of video in education 2018: Insights and trends. New York, NY: Kaltura. 

Videos Are Transforming Learning

According to a survey by Kaltura of respondents from more than 61 countries, this study examined how video is transforming the way we teach, learn, and communicate.

Key findings include:

·       40% of respondents rate students’ digital literacy levels as ‘very good’ versus 23% for teachers, indicating that teachers should consider enhancing their digital literacy skills to keep pace with students.

·       Students and educators are becoming much more confident about creating their own video content: 93% of respondents say that teachers create custom videos, while 88% call out students as creators of videos at their organizations.

·       Video is becoming pervasive: 67% of respondents say that video is used in student assignments, while 59% say it is used for lecture capture.

·       79% of institutions today employ one or more ROI measure to analyze their use of video. 47% of respondents measure usage, 45% use surveys or feedback, and 27% measure learning outcomes. This compares favorably to last year’s survey results, when fewer than 50% of institutions measured ROI.

·       Using video for remote teaching/learning is now commonplace in higher education (66%), while flipped classrooms are becoming a widely used form of pedagogy (46%).

·       Video is also used in a wide range of use cases outside the classroom including: recording campus events for on-demand viewing (53%), marketing and communications (50%) and even as part of the admissions process (24%).

·       70% of institutions use webcasting for various purposes including teaching (47%), training (42%) and broadcasting live events (42%).

Kaltura (2015). The state of video in education 2015: A Kaltura report. New York City, NY: Kaltura. http://site.kaltura.com/rs/984-SDM-859/images/The_State_of_Video_in_Education_2015_a_Kaltura_Report.pdf?aliId=255739158

Positive Effects of Video Usage in Education,

According to a new survey from Kaltura, video technologies continue to have a profound impact on K-12 and higher-education classrooms, as educators and students report increases in achievement, engagement and active content creation. Results show that an overwhelming majority of survey respondents report they have teachers regularly incorporating video technologies in their curriculum, and that they believe video usage increases students’ satisfaction and achievement within their learning experience. More than half are using video for student assignments, with only a sliver of respondents stating that more than half of their students actively create video. Two-thirds of higher education institutions use video technologies for remote teaching and learning. This survey seeks to inform educators about the potential benefits of utilizing video technologies on the learning experiences of students in the classroom.

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Kaltura (2017). The state of video in education 2017: A Kaltura report. New York, NY: Kaltura.