Tuesday, November 13, 2018

Cognitive Capacity Lowered Through Smartphone Usage

In this research, the researchers test the “brain drain” hypothesis that the mere presence of one’s own smartphone may occupy limited-capacity cognitive resources, thereby leaving fewer resources available for other tasks and undercutting cognitive performance. Results from two experiments indicate that even when people are successful at maintaining sustained attention—as when avoiding the temptation to check their phones—the mere presence of these devices reduces available cognitive capacity. Moreover, these cognitive costs are highest for those highest in smartphone dependence. The researchers conclude by discussing the practical implications of this smartphone-induced brain drain for consumer decision-making and consumer welfare.

Ward, A. F., Duke, K., Gneezy, A., & Bos, M. W. (2017). Brain drain: The mere presence of one’s own smartphone reduces available cognitive capacity. Journal of the Association for Consumer Research2(2). https://www.journals.uchicago.edu/doi/full/10.1086/691462

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