In
this research, the researchers test the “brain drain” hypothesis that the mere
presence of one’s own smartphone may occupy limited-capacity cognitive
resources, thereby leaving fewer resources available for other tasks and undercutting
cognitive performance. Results from two experiments indicate that even when
people are successful at maintaining sustained attention—as when avoiding the
temptation to check their phones—the mere presence of these devices reduces
available cognitive capacity. Moreover, these cognitive costs are highest for
those highest in smartphone dependence. The researchers conclude by discussing
the practical implications of this smartphone-induced brain drain for consumer
decision-making and consumer welfare.
Ward, A. F., Duke, K.,
Gneezy, A., & Bos, M. W. (2017). Brain drain: The mere presence of
one’s own smartphone reduces available cognitive capacity. Journal of
the Association for Consumer Research, 2(2). https://www.journals.uchicago.edu/doi/full/10.1086/691462
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