More kids juggling TV, online media
Nearly two in three U.S. children ages 9 to 17 surf the Web and watch TV at the same time, with nearly half multitasking in this way anywhere from three times a week to many times per day, according to a study by Grunwald Associates. The report also found 73% of such children practice "active multitasking," in which they are driven by content on one platform to check out another platform. This trend represents a 33% increase in active multitasking since 2002.