Book Banning Impacts Study

 Abstract: Banning of books has become increasingly prevalent and politically polarizing in the United States. While the primary goal of these bans is to restrict access to books, conversations about the bans have garnered attention on a wider scale. This increased attention to bans can either have a chilling effect or can influence consumers to read the banned books. In this study, we use a novel, large-scale dataset of US library book circulations and evaluate the impact of book bans on the consumption of banned books. Using a staggered difference-in-differences design, we find that the circulations of banned books increased by 12% on average compared to comparable non-banned titles after the ban. We also find that banning a book in a state leads to increased circulation in states without bans. We show that the increase in consumption is driven by books from lesser-known authors suggesting that new and unknown authors stand to gain from the increasing consumer support. Additionally, our results demonstrate that books with higher visibility on social media following the ban see an increase in consumption, suggesting a link between social media and political consumerism. We also find that book bans have a tangible political impact through campaign donations - Republican Party candidates attract significantly more campaign donations than Democratic candidates, following the ban events but only in Republican-leaning states.

Ananthakrishnan, Uttara M and Basavaraj, Naveen and Karmegam, Sabari Rajan and Sen, Ananya and Smith, Michael D., Book Bans in American Libraries: Impact of Politics on Inclusive Content Consumption (June 23, 2023). Donald G. Costello College of Business at George Mason University Research Paper, Available at SSRN: https://ssrn.com/abstract=4489684 or http://dx.doi.org/10.2139/ssrn.4489684