College admissions and social media survey

Admissions officers were more likely to go online and research applicants for the 2014-2015 academic year than they were in the previous year. Nearly half (45 percent) reported that they performed applicant searches during the more recent admissions season compared to 36 percent during 2013-2014. Almost 7 in 10 (67 percent) hunted on Facebook and 4 in 10 searched on Twitter. Those are some of the results from an annual survey performed by an education technology company that sells a service to help students assess and manage their online presence.
Cornerstone Reputation. (2016).  2016 Cornerstone admissions survey report. Cambridge, MA: Author.
http://www.cornerstonereputation.com/2016-admissions-survey.html