A new membership report titled, Seeking Synchronicity distills more than five years of virtual reference (VR) research into a readable summary that features memorable quotes that vividly illustrate very specific and actionable suggestions. Taken from a multi-phase research project that included focus group interviews, surveys, transcript analysis, and phone interviews, with VR librarians, users, and non-users, these findings are meant to help practitioners develop and sustain VR services and systems. The report asserts that the "R" in "VR" needs to emphasize virtual "Relationships" as well as "Reference".
OCLC Research, in partnership with Rutgers, the State University of New Jersey, 2011
http://www.oclc.org/us/en/reports/synchronicity/full.pdf
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