Today’s parents, academics, policymakers and practitioners are scrambling to keep up with the rapid expansion of media use by children and youth for ever-larger portions of their waking hours. This report takes a fresh look at data emerging from studies of independent scholars, foundations, and market researchers on the media habits of young children, who are often overlooked in the public discourse that focuses on tweens and teens. The report reviews seven recent studies about young children and their ownership and use of media. By focusing on very young children and analyzing multiple studies over time, the report arrives at a new, balanced portrait of children’s media habits.
Sesame Workshop and the Joan Ganz Cooney Center (2011). Always connected: The new digital media habits of young children