Based on data from more than 120 academic, special and public libraries, this report discusses how libraries use and relate to the mega-internet sites such as Google, Yahoo, Facebook, MySpace, eBay, Amazon, and others. In many ways the mega-sites have transformed library management, fostering change in information literacy education, library marketing and public relations, cataloging, digitization, collection management and other aspects of librarianship. Library patrons often learn their initial information searching skills from the internet sites, as well as their formative information gathering experiences, creating a set of experiences and expectations that they bring to the library. This report provides hard data on exactly how libraries are dealing with the emerging internet giants, how they are adopting, negotiating, repelling, embracing and in every way developing strategies to provide the best possible information services to their clientele.
Primary Research Group. (2008). Libraries and the mega Internet sites. Dublin: Research and Markets.