High school students are willing to ignore educational opportunities when they're concerned about how they'll be viewed by their classmates. Researchers found that educational messages need to be modified, depending on the social culture of the school.
Bursztyn, L., Egorov, G., & Jensen, R. (2017). Cool to be smart or smart to be cool? Understanding peer pressure in education. Cambridge, MA: National Bureau of Economics.
http://www.nber.org/papers/w23020
Bursztyn, L., Egorov, G., & Jensen, R. (2017). Cool to be smart or smart to be cool? Understanding peer pressure in education. Cambridge, MA: National Bureau of Economics.
http://www.nber.org/papers/w23020
