Wednesday, November 27, 2013

Reading format preference survey

Recent British research has found that 62% of 16-24s prefer buying books over ebooks. When asked which products currently available for download were preferred as physical objects, 62% agreed with books. Magazines and newspapers collectively had 47% prefer the physical form. Considering magazines are considered more visually attractive due to its use of imagery and glossy paper, these statistics show text-heavy books still have an audience with young people.
Voxburner. (2013). Buying digital content. UK

No comments: