Recent British research has found that 62% of 16-24s prefer buying
books over ebooks. When asked which products currently available for
download were preferred as physical objects, 62% agreed with books.
Magazines and newspapers collectively had 47% prefer the physical form.
Considering magazines are considered more visually attractive due to its
use of imagery and glossy paper, these statistics show text-heavy books
still have an audience with young people.
Voxburner. (2013). Buying digital content. UK
http://www.voxburner.com/publications/347-62-of-16-24s-prefer-books-as-physical-products
Voxburner. (2013). Buying digital content. UK
http://www.voxburner.com/publications/347-62-of-16-24s-prefer-books-as-physical-products
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